Tuesday, May 27, 2008

Internet Car Shopping 2.0


Have you tried buying a car online lately?

If so, you've found that not much has changed in the 10+ years that car dealers have had websites! The internet revolution has completely missed the retail car business. The websites are no more than the YELLOW PAGES.

Step 1. Fill out a contact form requesting a price

Step 2. Submit your information

Step 3. Wait for a phone call from the dealer that rarely comes

Step 4. Sift through all the auto-responses and solicitations cluttering your inbox

Step 5. Feel regret for providing your contact information

Is there a better way? Yes.

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