That is the question. There are a multitude of sites out there in cyberspace that will provide MSRP and even dealer invoice. And while these numbers are important to a car buyer, they still want to know "But how much will I pay?". We all know the price the customer will pay is going to fall somewhere between MSRP and invoice, but where largely depends are many factors; demand, vehicle age, time of the month, sales trend, buyer desire, and yes, the negotiation skills of both parties. Customers feel they lose this battle, as they only buy a car every few years where their salesperson is selling cars almost every day! But the point is the sale doesn't have to be a winner/loser game.
RedNumbat takes the guesswork out of this whole process. Dealer sets fair price, customer feels comfortable, buys car, goes home happy. Whew.
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Just like the music industry is being forced to change to the new world of online commerce so does the automotive industry. For decades the "car salesman" has been the bane of car shopping. They typically provide little, if any value, and are mostly a hindrance to car buying. Maybe RedNumbat is the iTunes of the automotive industry :-)
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