That is the question. There are a multitude of sites out there in cyberspace that will provide MSRP and even dealer invoice. And while these numbers are important to a car buyer, they still want to know "But how much will I pay?". We all know the price the customer will pay is going to fall somewhere between MSRP and invoice, but where largely depends are many factors; demand, vehicle age, time of the month, sales trend, buyer desire, and yes, the negotiation skills of both parties. Customers feel they lose this battle, as they only buy a car every few years where their salesperson is selling cars almost every day! But the point is the sale doesn't have to be a winner/loser game.
RedNumbat takes the guesswork out of this whole process. Dealer sets fair price, customer feels comfortable, buys car, goes home happy. Whew.
Friday, May 30, 2008
Wednesday, May 28, 2008
But what about the car dealers?
I have spoken with quite a few dealers over the past few months about this service. Some get it, but many are worried about giving out prices to internet shoppers, they wonder what will happen. Will the customer 'shop' the price? Uh maybe, probably, that's what 'shoppers' do. But if the price is reasonable, easy to get, and the dealer followed up quickly then he is going to get the sale. Not rocket science. The worst thing a dealer can do is make an internet shopper jump through hoops to get a simple price. Funny thing that when surveyed after the purchase, customers generally rank price as the 3rd most important criteria for making the decision to buy!
Some dealers already know this is the wave of the future (or more appropriately, the wave of the right 'now'). What if Circuit City took all their prices off their website? Would customers call or drive on down to the store to get the price on that 42' LCD TV? No they wouldn't they'd just go to BestBuy.com and get a price. Does anyone think that's what car shoppers do now? If you said yes, you'd be correct.
It's just a matter of time before all car dealers open up and give the consumer what they are looking for.
Some dealers already know this is the wave of the future (or more appropriately, the wave of the right 'now'). What if Circuit City took all their prices off their website? Would customers call or drive on down to the store to get the price on that 42' LCD TV? No they wouldn't they'd just go to BestBuy.com and get a price. Does anyone think that's what car shoppers do now? If you said yes, you'd be correct.
It's just a matter of time before all car dealers open up and give the consumer what they are looking for.
Tuesday, May 27, 2008
Why RedNumbat, why now?
A lot of people ask me "Why RedNumbat?" and "Why now?".
There has never been a better time to launch this product than right now. Car sales are down, and the online shopping experience is disappointing, at best. Internet shoppers want information quickly and we don't like going back and forth with a salesperson who is reluctant to (or not permitted to) give out a price. RedNumbat allows shoppers to pick a car, and in seconds recieve an actual price that they can buy the car for, period, all from the comfort of their home, or wherever else they surf the 'net.
That's why we started RedNumbat, to satisfy internet car shoppers and to help dealers reach their online audience.
Most of the big car shopping websites merely collect your name and then sell your name to as many dealers as they can! So you wind up buried with emails and phone calls and still don't get the info you requested when you clicked the "Click Here for a Quick Quote" button. Hmmm...
There has never been a better time to launch this product than right now. Car sales are down, and the online shopping experience is disappointing, at best. Internet shoppers want information quickly and we don't like going back and forth with a salesperson who is reluctant to (or not permitted to) give out a price. RedNumbat allows shoppers to pick a car, and in seconds recieve an actual price that they can buy the car for, period, all from the comfort of their home, or wherever else they surf the 'net.
That's why we started RedNumbat, to satisfy internet car shoppers and to help dealers reach their online audience.
Most of the big car shopping websites merely collect your name and then sell your name to as many dealers as they can! So you wind up buried with emails and phone calls and still don't get the info you requested when you clicked the "Click Here for a Quick Quote" button. Hmmm...
The Big Idea with Donny Deutsch on CNBC
We had a lot of fun here. RedNumbat was identified as a 'Big Idea', and invited to participate in a new segment on CNBC this year called "The Elevator Pitch", they loved our concept and thought it would interest their viewers; it did! We got a ton of calls from customers, investors and dealers looking for more information.
I have attached the YouTube for our segment...check it out!
I have attached the YouTube for our segment...check it out!
Internet Car Shopping 2.0
Have you tried buying a car online lately?
If so, you've found that not much has changed in the 10+ years that car dealers have had websites! The internet revolution has completely missed the retail car business. The websites are no more than the YELLOW PAGES.
Step 5. Feel regret for providing your contact information
Is there a better way? Yes.
If so, you've found that not much has changed in the 10+ years that car dealers have had websites! The internet revolution has completely missed the retail car business. The websites are no more than the YELLOW PAGES.
Step 1. Fill out a contact form requesting a price
Step 2. Submit your information
Step 3. Wait for a phone call from the dealer that rarely comes
Step 4. Sift through all the auto-responses and solicitations cluttering your inboxStep 5. Feel regret for providing your contact information
Is there a better way? Yes.
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